HI, I’M EMILY DODD.
Conversion copywriter and SEO content strategist…
…dependable notetaker, lover of the outdoors, and one serious Oxford comma enthusiast.
A little bit about me…
I help brands say the right thing, in the right way, at the right time. For more than a decade, I’ve helped brands find their voice, connect with their audience, and turn meaningful words into measurable results.
BACKGROUND
I’m a professional writer and content strategist with over 10 years’ experience in digital marketing and creative content writing. I specialise in creating meaningful, user-centric content that helps brands find their voice, connect with the right audience, and move the needle where it matters.
My work goes beyond simply writing words on a page. I take a strategic approach to every project, combining SEO strategy, consumer psychology, market research, brand positioning, and customer journey analysis to create content that serves a purpose.
I’m SEO certified and understand how to write content that both humans and Google love.
I combine strategy and storytelling to create content that attracts, engages, and converts. Ultimately, my goal is to help brands improve organic visibility, clarity, and conversions while supporting their long‑term growth.
experience
Over the years, I’ve written for businesses of all sizes, from local start-ups and regional non-profits to national brands and global organisations.
I’ve created a wide range of print and digital content, from website copy and SEO content to print collateral such as product catalogues and company brochures, as well as digital PR content including editorial features and press releases. Each project begins with understanding the brand’s voice, audience, and goals so the final content feels authentic, purposeful, and aligned with the wider strategy.
I often collaborate with web developers, designers, and marketing departments, acting as an extension of existing teams. This ensures messaging stays seamless, consistent, and cohesive across both online and offline channels to build a strong presence at every touchpoint of the customer journey.
INTERESTS
Nature, animals, and the outdoors have always been a huge part of my life. I hold a First Class BA (Hons) degree in Wildlife Media and an Extended Level 3 Diploma in Animal Management, where I worked with more than 400 species and studied areas such as animal welfare, conservation, nutrition, and behaviour.
Alongside writing, these subjects are a genuine passion of mine! Having worked on farms and in wildlife rehabilitation centres, animal sanctuaries, safari parks, and zoos, I’ve developed extensive practical knowledge that allows me to write intuitively and authentically about nature, wildlife, pets, sustainability, and the environment.
Outside of work, you’ll usually find me exploring the fells of the Lake District, chasing summit views, or adventuring outdoors with my two spaniels.
WHY I DO WHAT I DO…
Quite simply, I love creating things and making people smile.
I find it incredibly fulfilling to be able to transform a blank page into content that has the power to educate others, evoke action, bring happiness, change minds, and open hearts. It’s rewarding to become an advocate for brands and watch businesses grow through the aid of my writing.
My passion lies in inspiring others, and most of the time that’s with words!
Why Me?
With so many writers out there to choose from, it can be a headache sieving through the options to find the right one.
Fortunately, you’re in the right place if you’re looking for a results-driven writer who’s hardworking, adaptable, and focused on quality!
I have a keen eye for detail and take pride in delivering an exceptional service from concept to completion, prioritising communication and customer satisfaction along every step of the journey.
Clients and business professionals know me to be passionate, practical, and dependable with a high level of diligence and initiative – the exact reason why I receive a high level of referrals and recommendations for my services.
I am confident in the work that I do and in the long-term relationships that I’ve built with people through this. I genuinely care about each and every one of my clients and always go above and beyond to deliver the very best – because after all, I’m only happy once my clients are.
I am a firm believer in working hard, working together, and achieving great results along the way!
My Approach.
My approach towards every project is always collaborative and consultative. I offer a personal service and dedicate time to really understand your brand and its goals to ensure that I create content that we are both proud of.
What should you expect from me? I will…
• Ask questions that make you think about things you may never have even thought about before.
• Evaluate your target audience and discover their demands and preferences to learn what works best for them.
• Find your passion, get to the heart of what makes you tick, and use that to craft words that will make an impact.
• Identify and articulate the unique qualities that make you different from the competition to stand out from the crowd.
These conversations enable me to produce compelling content that truly reflects your business and resonates with your audience.
Choose a copywriter who cares.
THE BACKSTORY
Words are my building blocks.
The Writing Architect was founded on a passion for constructing great content that has the power to make an impact and stand the test of time.
While words and punctuation may be my brick and mortar, I do far more than just the brickwork. I plan, design, and develop the concepts that go into every sentence and paragraph to build effective and meaningful content. And yes,
I do all the snagging, too!
I use words as my building blocks to create writing that’s structurally sound, looks great, and achieves its purpose.
After all, words set the foundations of any business and have the ability to strengthen or destroy one!